Narrative Geo · Research

Trade-area research. Live numbers.

Saturation, overlap, and cannibalization analysis on U.S. retail and restaurant chains. Every value in every post sourced from the platform's live API; the fetch timestamp is on each post's footer. No fabricated MSAs, no fabricated within-brand claims.

McDonald's
QSR · MCD · May 13, 2026 · 5 min read

McDonald's U.S. saturation read: live trade-area numbers

McDonald's operates 13,558 U.S. stores reaching 320M Americans (95.6%) at a 30-min drive. Trade-area overlap with Burger King (6,635 stores): 95.8%. All numbers below pulled from the live platform API at 2026-05-14 17:05:28 UTC.

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Chipotle
QSR · CMG vs CAVA · May 13, 2026 · 5 min read

Chipotle vs. CAVA: where the trade areas actually overlap

Chipotle operates 3,929 U.S. stores reaching 270M Americans (80.5%) at a 30-min drive. Trade-area overlap with CAVA (472 stores): 55.0%. All numbers below pulled from the live platform API at 2026-05-14 17:05:35 UTC.

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Costco
Warehouse club · COST vs BJ · May 13, 2026 · 5 min read

Costco vs. BJ's: the U.S. warehouse-club duopoly map

Costco operates 620 U.S. stores reaching 214M Americans (64.0%) at a 30-min drive. Trade-area overlap with BJ's Wholesale Club (283 stores): 36.0%. All numbers below pulled from the live platform API at 2026-05-14 17:05:40 UTC.

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Walmart
Mass retail · WMT vs TGT · May 13, 2026 · 5 min read

Walmart vs. Target: trade-area overlap on the live platform

Walmart operates 4,610 U.S. stores reaching 308M Americans (92.0%) at a 30-min drive. Trade-area overlap with Target (1,978 stores): 84.7%. All numbers below pulled from the live platform API at 2026-05-14 17:05:55 UTC.

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Sprouts Farmers Market
Grocery · SFM vs TJ · May 13, 2026 · 5 min read

Sprouts vs. Trader Joe's: 50.6% trade-area overlap, real numbers

Sprouts Farmers Market operates 443 U.S. stores reaching 119M Americans (35.4%) at a 30-min drive. Trade-area overlap with Trader Joe's (643 stores): 50.6%. All numbers below pulled from the live platform API at 2026-05-14 17:06:00 UTC.

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