Four categories, not one
- Panels: Placer.ai, Unacast, SafeGraph. Observe visits, infer behaviour.
- Enterprise GIS: Esri. General spatial analysis; you bring the method.
- Site scorers: SiteZeus, GrowthFactor. Rank a candidate address.
- Consulting practices: Buxton, now Audiense In-Person. Analysts and a custom model.
Published prices
| Platform | What it is | Published price |
|---|---|---|
| Placer.ai | Foot-traffic panel; visits, dwell, YoY | $31,000/yr (Bloomington, IN contract) |
| Buxton / Audiense In-Person | Consulting practice; psychographic segmentation | $40,000/yr (same comparison) |
| SiteZeus (Atlas) | Franchise and multi-unit site scoring | Custom quote |
| Tango Analytics | Portfolio and facilities management | CAD $24,924–49,403/yr |
| GrowthFactor | Self-serve site scoring | From $200/mo, one seat |
| Narrative Geo | Routed drive-time trade areas, 107 chains, chain-wide | Talk to us |
The single most useful question
Ask whether a given number was measured or extrapolated. Panel figures are weighted estimates from a device sample. Ring-based counts are geometry applied to an assumption. Routed catchments are computed from the road network. All three can be useful. Only one of them is reproducible.
Narrative Geo does not sample. Every trade area is routed on the actual road network with OSRM, against full Census/ACS population and a maintained POI set. The drive-time matrix is precomputed at 1.08 billion rows, so a national query across a 20,000-store chain returns in seconds rather than being metered per location.